hi, i'm
kyndall.

i create content that
helps brands show up native
to the feed, feel human, and
actually perform.

work with me see the work↓

reel views: 343K
saves: 10K
brands: 20+
in advertising: 10+ yrs

trusted by

how i make ads

i used to hire ugc creators for a living. now it’s my income.

01
start with the person watching
what they want, what’s stopping them, and how close they are to buying.
02
pick the hook, format and trigger
that tells me which hook, format and emotional trigger the video needs.
03
make it land
so it actually lands with the people you’re trying to reach.

the work, in numbers

results

paid campaigns. organic content.
a closer look at both.

01 / paid socialmeta ads · script & hook testing

subscription app

finding the message that converts.

three scripts, four hooks. testing different ways into the same app.

$1.05cost per install

below benchmark$22.39 per subscription vs. the brand’s $30 benchmark: 25%

script a brought in more subscriptions than script b at the same cost per install.

my partconcept, script, film, edit

script a · hook 1 · top performer

02 / organic socialinstagram · @withkyndall · unboosted

generative AI video tool

a campaign for a brand that doesn’t exist.

building an entire ugc campaign for a fictional brand using arcads, then showing the process.

18,763organic views

205 follows from this reel

saves: 802
shares: 516

the reel showed the process, with a guide for people who wanted to try it themselves.

posted sep 1, 2026 · insights as of oct 23, 2026

all reel metrics

views: 18,763
viewers: 15,079
average watch time: 14.1s
likes: 521
comments: 995
shares: 516
saves: 802
follows: 205

instagram reel insights via metricool, oct 23, 2026. follows as of sep 24, 2026 (edits export). the caption invited viewers to comment “ads” for the process guide. this reel was not boosted.

process walkthrough · 38 seconds

types of content i make

most to least edited.

01
creative editing
highly edited. layered visuals, motion graphics, styled type.
Arcads · product demo
my partconcept, script, film, edit
02
direct response
captions, b-roll, pop-ups, on-screen text. soft edit or hard edit.
Qoves · variation testing
my partconcept, script, film, edit
03
raw
talking to camera. minimal edits, just captions.
Preply · testimonial
my partfilm. concept, script, edit by Preply

ugc ads

short-form ads for brands running paid social.

film only: you send the script, i film it, your team edits.
full creative: i come up with the idea, write it, film it and edit it.

hook a

organic social

content from my channel. ai, building, and real problems.

@withkyndall

who's watching

reel views: 343K
viewers: 294K
saves: 10K
shares: 3.5K

women: 66%
aged 25–34: 61%
in the us, uk, canada and australia: 39%

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about

i make content about how i use AI in my actual life and work.

i've spent 10+ years in marketing and advertising, and now i'm using AI to build things, solve problems, test ideas, and make a lot of the stuff i used to think required a whole team possible on my own.

contentugc ads, organic short-form, and ai experiments for apps and tech
background10+ years in marketing, advertising, strategy, content
buildingai experiments, workflows, apps, content systems

let's create something

paid ads and organic content for brands that want to show up native in the feed.

UGC video packages
variation testing packages
organic short-form content
creative strategy and concepting

kyn@bykyndall.com

also sharing free guides and experiments on bykyndall.com for anyone learning to use ai on real problems.

i used to hire ugc creators for a living. now it’s my income.

start with the person watching

pick the hook, format and trigger

make it land